Meet the founder

Alana Merriam


I built ASCEND to help women get stronger with training that fits their lives and responds to their bodies. My coaching brings strength training, practical nutrition, and recovery together—because progress depends on more than what happens during a workout.

Founder of ASCEND · Personal trainer in Oakville

AI-generated portrait of Alana standing in a gym wearing a black training top

Photography note. This site combines Alana’s real photographs with licensed race photography by Sportograf and stock illustrations, plus AI-generated portraits and training scenes based on her photo references. Illustrative locations and people do not represent ASCEND premises or clients.

Alana’s approved working copy. The story below is written in her own words, from her revision notes of 25 September 2026. Her final line-by-line sign-off and her replacement photograph choices are still to come. The client reviews on this site are real, supplied by Alana.

Background

What she brings into the room.


canfitpro Personal Training Specialist

PTS — private strength coaching

Nutrition coaching

Fuelling and macro balance, certified

First aid & CPR

Current certification

Competitive tumbling

Her first foundation, four times a week

Half marathons

Several, trained for and completed

HYROX

Completed her first race

Cycle-based programming

The ASCEND Method™ — four phases, one system

Menopause & perimenopause

The Menopause Method — strength and recovery support

Women only

Every program she writes is for a female body

Where it began

A foundation in movement.


I trained as a competitive tumbler about four times a week. Gymnastics helped me build strength, body awareness, and an appreciation for technique that stayed with me long after I left the sport. That foundation still shapes how I train and how I coach movement today.

That foundation still shapes how I train and how I coach movement today.

Alana holding two dumbbells in a gym, wearing headphones
Alana seen from behind, gripping an overhead pull-up bar with both hands
What I had to learn

Training more wasn’t the whole answer.


After gymnastics, I kept lifting weights, taking fitness classes, and running. I trained for and completed several half marathons. For much of that time, though, I was afraid to eat enough to support the work I was doing.

I had absorbed a message many women hear: eat less, train more, and results will follow. It took time to rebuild my relationship with food and understand that training needs fuel. When I began eating to support my activity, training with more purpose, and taking sleep and recovery seriously, I felt stronger and began to see progress I could sustain.

It took time to rebuild my relationship with food and understand that training needs fuel.

The approach behind ASCEND

Pay attention. Then adjust.


ASCEND grew from that experience. I look at how someone is training, eating, sleeping, and recovering before deciding what needs to change. We can track patterns—including cycle symptoms when relevant—without assuming every woman follows the same calendar or performs best in the same phase.

Sometimes progress means adding a challenge. Sometimes it means eating enough, improving a skill, or giving recovery the attention it deserves. The plan changes as we learn what works for you.

The plan changes as we learn what works for you.

Alana driving a weighted sled forward, one knee down, during her HYROX race
Alana with both arms raised after finishing a station during her HYROX race
Strength for the things that matter

My first HYROX race put that approach into practice.


Preparing for HYROX meant combining strength and endurance training while making sure I was properly fuelled for both. It reinforced what I want clients to understand: eating enough and recovering well are part of training hard.

Eating enough and recovering well are part of training hard.

Why I coach

I want women to feel capable in the gym.


I want women to feel capable in the gym and more confident making decisions about their training. We can use practical tools to understand habits—such as checking whether meals contain enough protein and fibre, or noticing how sleep affects a session—without turning food or exercise into something to fear.

Without turning food or exercise into something to fear.

Alana alone in the foreground, extending her arms during gym training
On the record

Her first HYROX, with the numbers attached.


She raced Mixed Doubles at HYROX Toronto, October 2026 — a two-person team event, so the finish time and ranks below belong to the pair rather than to Alana alone.

Alana carrying a kettlebell in each hand during her HYROX race, her teammate beside her
HYROX Toronto, October 2026 · Photograph by Sportograf
1:18:08Team finish time
Top 24.5%Of 1,318 athletes in the division
97Age group rank (30-34)
322Overall rank in Mixed Doubles

44:19

Running

29:00

Functional

04:56

Roxzone

Splits as published on the official result card. Roxzone is the transition time between stations.

What the coaching is for

Capable in the gym, and confident deciding.


Alana’s aim is not a transformation photograph. It is a client who understands her own training well enough to make decisions about it — including on the weeks when the plan needs to change.

Feeling capable

Knowing what to do with a barbell, a rack and a session plan, and not feeling like a guest in the room while you do it.

Confidence in deciding

Being able to judge whether today is a day to push or a day to adjust — and to make that call without treating either answer as a failure.

Eating enough

Training needs fuel. Coaching should make that concrete rather than leave it as a slogan, which means talking about actual food and actual amounts.

Practical tools, not fear

Checking whether a meal contains enough protein and fibre, or noticing how sleep affected a session. Useful habits — without turning food or exercise into something to fear.

Recovery counted as training

Sleep and recovery are part of the work, not a reward for finishing it. They get planned rather than hoped for.

Progress you can sustain

The plan changes as we learn what works for you. The goal is strength you keep, not a block you survive.

The philosophy

Why ASCEND exists.


01

Work with, not against

For a long time fitness was built on one idea: do more, eat less, push harder. ASCEND is built on a different one — when you align with how your body actually functions, everything changes.

02

Consistency through adaptation

Forcing consistency creates burnout. Adapting creates consistency. Training that respects your physiology is training you can sustain for life.

03

Strength at every stage

From a first cycle-synced program through to the Menopause Method — ASCEND meets your body where it is, and builds from there.

04

Nothing here is guesswork

Your numbers are yours. Your program is written, tracked, and adjusted against what your body actually does — not against an average.

When you adjust your training and nutrition to your body —

instead of forcing your body to adjust to your routine —

everything becomes more sustainable, more consistent, more effective.

Oakville & Burlington

Why Oakville women train with Alana.


  • Programs written for a female body — not a generic template with the weights lowered.
  • Private training in your own home, or at your gym where access is permitted, anywhere in Oakville and Burlington.
  • A coach who has trained through the same plateau you are describing, and can tell you exactly where it comes from.
  • Application-based intake, so the roster stays small enough that your program is genuinely written for you.

Ready to train with your body?

Application-based coaching, capped roster, individually written programs.